Post by account_disabled on Dec 19, 2023 1:42:01 GMT -6
The era of digitalization was consolidated during the first months of the pandemic. It was a challenge that we have more than overcome, but we still have a lot to learn from this new scenario in which we find ourselves. In fact, the evolution in recent months has been greater than ever and the adaptation to this environment is, consequently, even greater. With this context, today is highlighted by new technologies that are born so that the adaptation process is successful, but is it enough? Not all of us are lucky enough to be digital natives, in addition to the fact that digitalization still has features that we are unaware of and with which we must live.
We will talk about this and much more in a webinar focused on digital outdoor advertising as the heart of a smart city, as well as the creative potential and possibility and the opportunity to personalize content and contextualize Phone Number List messages based on the variables of time or location. That is, we will put into context the relevance of having a “digital mindset” to face the challenges of digitalization and take advantage of the possibilities of DOOH. All this in a meeting organized by JCDecaux in collaboration with MarketingDirecto.com whose final objective is understand digital transformation from a 100% digital perspective.In addition, topics currently in demand, such as the outdoor environment and its services in the technological era,
hybrid and multi-device campaigns or the need to adapt not only to the environment, but to the needs of the clients, will also be treated to recreate this scenario and mold it to our liking. Javier Piedrahita, CEO & Founder of MarketingDirecto.com will be in charge of moderating the round table in which Natalia Escribano will participate , Commercial Director of VIOOH; Giulia Grazzini, Marketing Director of Adsquare; Ricardo Molero, Head of Digital, Print and Radio Investment & Precision (Programmatic & Paid Social) by Publicis Media; and Natalia Papiol, General Director Spain of The Trade Desk. All of them will show their experience and opinion on the topic we have come to discuss in a webinar that we will hold next Thursday,
We will talk about this and much more in a webinar focused on digital outdoor advertising as the heart of a smart city, as well as the creative potential and possibility and the opportunity to personalize content and contextualize Phone Number List messages based on the variables of time or location. That is, we will put into context the relevance of having a “digital mindset” to face the challenges of digitalization and take advantage of the possibilities of DOOH. All this in a meeting organized by JCDecaux in collaboration with MarketingDirecto.com whose final objective is understand digital transformation from a 100% digital perspective.In addition, topics currently in demand, such as the outdoor environment and its services in the technological era,
hybrid and multi-device campaigns or the need to adapt not only to the environment, but to the needs of the clients, will also be treated to recreate this scenario and mold it to our liking. Javier Piedrahita, CEO & Founder of MarketingDirecto.com will be in charge of moderating the round table in which Natalia Escribano will participate , Commercial Director of VIOOH; Giulia Grazzini, Marketing Director of Adsquare; Ricardo Molero, Head of Digital, Print and Radio Investment & Precision (Programmatic & Paid Social) by Publicis Media; and Natalia Papiol, General Director Spain of The Trade Desk. All of them will show their experience and opinion on the topic we have come to discuss in a webinar that we will hold next Thursday,
